Social impact on business Realizing it Making it real, making it meaningful to make it last

  Social impact may be confused with concepts such as Philanthropy or Corporate Social Responsibility; however, it's not identical. Social impact in business isn't about our responsibilities and "giving back,"    It's about taking action to bring about positive change. What impact are we making in our daily lives? What's our motivation and goal?   This does not mean that we have to write checks or build a home, or achieve a sustainable mark (though they are all wonderful targets).    It's about using our strengths to impact stakeholders like our clients, our communities, and our employees.   The tough part is making it worthwhile and last (i.e., self-sufficient). How do you put your valuable time and skills into something more than a single project? We've faced this issue as a company as well. However, real change requires effort. Four issues must be overcome if you wish your impact to be felt, really felt.   Social impact challenges f...